The new wordmark moves away from the original uppercase structure to feel more refined, approachable and premium, while still preserving the brand’s clarity and confidence. A subtle modular cut in the D of Direct creates a stronger bridge between the wordmark and the standalone mark, improving recognition without overcomplicating the logo.
The core brand signature for wide-format applications, combining the refreshed wordmark with the standalone mark for strong recognition and flexibility.
A condensed expression of the brand, connecting the initials through the modular mark for flexible use in small spaces and secondary applications.
Derived from the logomark, the motif extends into a supporting pattern system, applied selectively rather than continuously, reinforcing connection and illustrating context where it adds value.