Across the four routes, the focus has remained:
creating a more distinctive, contemporary and flexible identity while preserving connection as a fundamental idea within Compound Direct. Across the four routes, the focus has remained on the qualities that matter most in practice: a strong and recognisable mark, balanced lockups, flexibility across different formats, and enough character to support a broader visual system.

The next step is to identify which direction feels most aligned with Compound Direct. From there, we can refine the chosen mark and begin developing the wider identity around it.
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