The goal for this graphic composition was to propose a balance between a contemporary look & feel and Graffeo’s sense of legacy and craft. A calmer rhythm, more breathing space, and a clear hierarchy across sections enhance the content, making it feel more intentional and premium.
Two visual directions were explored in terms of imagery (just to understand the versatility). Version 1 reflects what’s expected from a classic use of photography. The second one introduces a way to shift the overall perception of the newsletter—just the hero image—making it feel more editorial and distinctive. This kind of approach, although very small, shows the power of a well-balanced composition: when individual elements by themselves can support new communications without destroying the remaining content.
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