Logo Refinement & Identity
System
Milestone 2 Delivery — Monday, April 13, 2026
Following the selected direction, this phase focuses on refining the identity into a stronger, more complete brand system. The presentation outlines the final logo refinement, app symbol, colour palette, typography, and core communication principles designed to position Peepeep as a trusted, modern platform built for clarity, speed, and confidence.
Designed to create a direct link between drivers and trusted mechanics
through a clear, recognisable identity system.
through a clear, recognisable identity system.
A refined identity built for clarity, trust, and instant recognition across every touchpoint.
A compact brand mark designed for app icons, favicons, and small-scale touchpoints where instant recognition matters most.
A focused colour system built to create clarity, trust,
and distinction between users, mechanics, and key actions.
* this is not a design exploration of the page. Just to clarify on the typography subject
The typography system balances personality with clarity. Sora was selected for headlines due to its strong graphic presence, contemporary character, and distinctive shapes, allowing key messages to feel confident and recognisable. For body copy, Plus Jakarta Sans was chosen to keep longer reading moments clean, controlled, and elegant. Its clarity, neutrality, and highly legible structure make it ideal for interface content, supporting the more expressive headline style without competing with it.
A modular block system designed to structure communication clearly, where each element fits together with purpose to create a flexible, consistent, and scalable brand experience across every touchpoint.
The modular block system translates seamlessly into product interfaces, helping organise profiles, bookings, trust signals, and key actions with clarity. Designed to turn the identity system into clear, functional user experiences.