Brand Identity
System Build
Milestone 2 (revision) Delivery — Monday, February 17, 2026
1. Typography system and hierarchy
2. Color system (black/white foundation + accent)
3. Core graphic language (devices, visual logic)
4. Layout principles (grid, spacing, composition rules)
1. Complete identity system exploration
Upper Room Marketing is a brand rooted in intention, faith, and preparation — a space where ideas are refined before they move into action.
The goal of this milestone is to translate the approved logo direction into a coherent and functional identity system. This phase focuses on defining the core visual foundations — color, typography, graphic language, and layout principles — ensuring consistency, clarity, and flexibility across all brand applications.
By the end of this milestone, the brand will have a complete and structured identity system in place, ready to be documented, scaled, and applied confidently across digital and physical touchpoints.