Brand Identity
System Build
Milestone 3 (”easter egg”) Delivery — Wednesday, February 25, 2026
Deliverable:
1. Graphic approach to the “easter egg” symbol
1. Graphic approach to the “easter egg” symbol
The introduction of the fish symbol and the number 153 is explored through two complementary approaches: one more symbolic and recognisable, the other more abstract and embedded within the system.
In both cases, the intention is not to create a dominant visual element, but to integrate meaning with restraint. Whether explicit or implied, the reference operates as a subtle narrative layer — present, yet never disruptive — adding depth and a quiet sense of mystery to the identity.