Typographic Hierarchy Exploration
(Untitled Sans & IvyPresto Display)
These compositions explore scale, weight, and spatial relationships between H1, Subheader, Body Copy, and Tags — ensuring clarity, consistency, and flexibility across different content densities.
Typographic Contrast
The identity balances a serif and a sans serif typeface to create contrast, hierarchy, and tonal range — allowing the system to move between authority and clarity without losing cohesion.
Placed side by side, both typefaces reveal a complementary relationship — allowing the system to shift between expression and function while maintaining a cohesive typographic voice.