Brand Identity
System Build


Milestone 3 (”easter egg”) Delivery — Wednesday, February 25, 2026

Deliverable:

1. Graphic approach to the “easter egg” symbol





The introduction of the fish symbol and the number 153 is explored through two complementary approaches: one more symbolic and recognisable, the other more abstract and embedded within the system.

In both cases, the intention is not to create a dominant visual element, but to integrate meaning with restraint. Whether explicit or implied, the reference operates as a subtle narrative layer — present, yet never disruptive — adding depth and a quiet sense of mystery to the identity.




Ichthys + 153



#1 




Although explicit, the simplicity of the form and the balanced scale between the fish and the 153 keep the gesture restrained. The number introduces a subtle layer of mystery — present, yet not immediately evident.






#2





In this direction, 153 appears in Roman numerals, allowing the reference to become more abstract. The vertical rhythm of the letters begins to echo the inner structure of the fish, creating a subtle texture rather than a literal reading.

The number is no longer immediately legible; it reveals itself gradually, inviting a slower, more attentive gaze.






#3



This variation builds on the previous direction, but in a cleaner and more reduced way.

The Roman numerals introduce a quieter presence; due to their nature, the reference is less immediately readable, creating a more silent and mysterious layer within the symbol.






#4







 



Here, the fish is no longer illustrated but implied through form. Emerging from the intersection of the circles, it remains subtle and abstract. The 153 gains presence through scale, allowing meaning to unfold quietly rather than explicitly.







#5



This direction is intentionally more literal and symbolically direct. By combining the fish, the cross, and the 153, the reference becomes unmistakable.

While it sits outside the more restrained expressions of the system, I felt it was important to present it as part of the exploration. It helps define the spectrum of possibilities and opens space for discussion.

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