A VISUAL LANGUAGE
SHAPED
BY INTENTION
SHAPED
BY INTENTION
Brand Identity.
I wonder...
If a gesture, when reduced to its essence, can hold enough meaning to guide an entire system... quiet, intentional, and precise.
A comprehensive brand strategy and visual identity rooted in the insight that preparation shapes how we show up to life’s moments. This thinking led to the tagline “Glad I Shaved” — a simple expression of confidence and readiness.
The visual language, shaped by a tactile approach to imagery, uses texture and surface as narrative elements. These references subtly evoke skin as material — familiar, responsive, and human — reinforcing care.