S&SBRAND REPOSITIONING
Rebranding.
@ Amsterdam, The Netherlands.
I wonder...
If what lies on the other side only exists once we dare to imagine it.
And if imagining it is already the first step toward making it real.
S&S, a fast-growing growth marketing agency based in Amsterdam, refreshed its brand identity while retaining the existing logo. The goal was to expand the brand’s expressive capacity, communicating momentum, experimentation, and a forward-looking mindset.
At the core of the identity is a distilled narrative element that extends the brand beyond its mark. A vibrant colour palette and the contrast between colour and black-and-white imagery reinforce a sense of focus, change, and motion.
Together, these elements position Sprints and Sneakers as a culture-led brand in motion.