VITRUM GROUP
A RENEWED BRAND
VISION
A RENEWED BRAND
VISION
Rebranding
Vitrum Group — Latvia
I wonder...
Where identity settles, when listening replaces insistence — between continuity and transformation.
With over 30 years of experience, the Vitrum Group brand identity was redesigned to reaffirm the brand’s relevance and reconnect with its evolving audiences. The project modernises the identity through a refined visual language and a renewed typographic approach, while unifying four sectors—Restaurants, Bars, Professional Kitchens, and Retail—under a cohesive and scalable framework that allows each area to retain its own character.
Built around a modular symbol derived from the star and cross, the identity balances structure and flexibility. Colour functions as the primary element of differentiation, supporting clear application across catalogues, digital platforms, and industrial contexts, and responding to the standards of high-end hospitality contexts.